During which season would a hotel likely experience high occupancy and room rates?

A hotel is likely to experience high occupancy and elevated room rates during the high or peak season due to increased demand for accommodations. This period typically coincides with favorable weather, holidays, festivals, or other events that attract tourists and travelers. As more people seek to stay at the hotel during this time, the occupancy levels rise, allowing hotels to increase their room rates to maximize profitability.

In addition, peak season often features robust marketing efforts and promotions aimed at capitalizing on the influx of visitors, further enhancing the hotel's revenue potential. This understanding of seasonal patterns is crucial for hotel management, as it guides pricing strategies, staffing, and resource allocation to meet customer demand effectively.