In the hotel context, what does "up-selling" encourage guests to do?

In the hotel context, "up-selling" primarily focuses on encouraging guests to upgrade their room type. This sales technique is employed by hotel staff to suggest better accommodations, such as a room with a better view, larger size, or additional amenities, which can enhance the guest’s experience. By effectively communicating the benefits of these upgrades, hotel staff can increase revenue and ensure guests enjoy a more luxurious stay.

While the other options are valuable aspects of hotel management, they do not align with the definition of up-selling. For example, booking a stay online and signing up for rewards programs involve different marketing strategies and customer engagement practices. Leaving a positive review pertains to guest satisfaction and feedback, which, while important, does not directly relate to the concept of up-selling. Therefore, the correct answer focuses specifically on the process of encouraging guests to enhance their accommodation choice through upgrades.