Maintaining customer relationships involves which of the following activities?

The activity of maintaining customer relationships is best characterized by a combination of both sales and customer service strategies. This approach recognizes that fostering long-term relationships with customers requires ongoing communication and support, not just transactional interactions.

Sales strategies typically focus on attracting customers and closing deals, but effective relationship management goes beyond this. It involves understanding customer needs, providing assistance, and ensuring satisfaction throughout the customer journey. This is where customer service strategies come into play; they aim to address concerns, offer support, and cultivate loyalty through positive experiences.

By integrating both sales tactics and customer service efforts, businesses can create a holistic approach to customer relationship management. This ensures that customers feel valued and understood, which ultimately leads to repeated business and positive word-of-mouth referrals.