What does cross-selling involve in the hotel industry?

Cross-selling in the hotel industry refers to the practice of promoting additional products or services to guests who are already making a primary booking, such as a room reservation. This strategy aims to enhance the guest's experience by suggesting relevant services that complement their stay. For example, a hotel might offer spa treatments, meal packages, or transportation options at the time of booking. By introducing these additional services, hotels can increase overall revenue while providing guests with convenience and tailored experiences that enhance their stay.

The other options do not accurately reflect the concept of cross-selling. Limiting the number of services available to guests suggests a restrictive approach rather than an inclusive one. Providing discounts for multiple room bookings focuses strictly on pricing without emphasizing the value of additional services. Encouraging advance room bookings pertains more to reservation strategies rather than the act of suggesting supplementary services to enhance a guest’s stay. Therefore, the correct understanding revolves around offering added value through additional products or services during the booking process.