What does "sustainable tourism" primarily aim to achieve in the hotel industry?

Sustainable tourism primarily aims to minimize environmental impacts while supporting local economies. This approach focuses on operating hotels and other hospitality services in a manner that not only preserves the natural environment but also benefits the communities in which they operate. By minimizing pollution, reducing resource consumption, and promoting conservation practices, hotels can contribute to ecological health. Supporting local economies is essential, too, as it involves employing local workforce, sourcing food and products from local suppliers, and engaging in community projects, thereby fostering a positive relationship between the hotel and the surrounding area.

While the other options may be related to hotel objectives, they do not align with the core principles of sustainable tourism. Increasing guest capacity, maximizing profits through high occupancy rates, and enhancing marketing strategies are typically focused on business growth and profitability without necessarily considering the environmental or social impacts. Sustainable tourism, on the other hand, is about balancing economic success with ecological and social responsibility.