What does the term "High (Peak) Season" refer to in the hotel industry?

The term "High (Peak) Season" in the hotel industry specifically refers to the period of maximum revenue generation. This is when demand for accommodations is at its highest due to various factors such as holidays, special events, favorable weather conditions, and tourism peaks. During this time, hotels often experience increased occupancy rates, allowing them to charge higher prices for rooms due to the elevated demand.

Understanding peak season is crucial for hotel management as it allows them to optimize pricing strategies, manage staffing levels, and ensure that the hotel can meet the needs of an influx of guests. This period is also a time when marketing efforts might ramp up to attract even more visitors, as the potential for profit is significantly greater compared to off-peak months when occupancy is lower and pricing strategies often shift to attract guests.