What is a common goal for hotels to achieve during the peak season?

Maximizing room occupancy and revenue is a fundamental goal for hotels during the peak season due to heightened demand from travelers. During this time, hotels experience an increase in guests, often leading to higher occupancy rates. By focusing on maximizing occupancy, hotels can ensure that they are taking advantage of the increased number of travelers looking for accommodations.

This approach not only fills the rooms but also positively impacts overall revenue, as occupancy directly correlates with income generated from room bookings. Additionally, many hotels implement strategies such as dynamic pricing to adjust rates according to demand, which further enhances revenue potential.

On the other hand, reducing marketing efforts, closing additional facilities, or lowering room rates would not align with the goal of capitalizing on peak season demand. These strategies could potentially lead to lost opportunities for revenue and occupancy, making them less desirable during periods of increased visitor activity.