What is a "key performance indicator" (KPI) in hotel management?

A key performance indicator (KPI) in hotel management is a measurable value that demonstrates how effectively a hotel is achieving its key business objectives. KPIs are crucial for gauging various aspects of hotel performance, such as occupancy rates, average daily rate (ADR), revenue per available room (RevPAR), and customer satisfaction scores. By tracking these indicators, hotel managers can make informed decisions to improve operational efficiency, enhance guest experiences, and ultimately drive profitability.

In contrast, the other options describe different concepts relevant to hotel management but do not accurately define a KPI. For example, a type of room booked by guests pertains to inventory management rather than performance measurement. Guest feedback reflects customer opinions and can inform operational adjustments, but it is not a quantitative metric itself. Lastly, a standard for customer service outlines quality expectations but does not serve as a direct measure of a hotel's performance in an objective, quantifiable way.