What is one effective way for hotels to maximize their online presence?

Responding to online reviews promptly is an effective way for hotels to maximize their online presence because it demonstrates a commitment to customer service and engages with both current and potential guests. Online reviews significantly influence travelers' decisions, and prompt responses show that the hotel values guest feedback.

When a hotel responds to reviews—whether positive or negative—it helps build trust and credibility. It also showcases the hotel’s willingness to address concerns and improve guest experiences, which can attract more visitors. Furthermore, active engagement through reviews can enhance the hotel’s visibility in search engine results and social media platforms, leading to increased bookings.

In contrast, minimizing guest interaction, discouraging social media engagement, and limiting website updates can negatively impact a hotel’s online reputation and presence. These approaches can lead to decreased guest satisfaction and can hinder the ability to communicate effectively with a broader audience, ultimately affecting the hotel's success.