What is referred to as the full, undiscounted published room rate of a hotel?

The term that refers to the full, undiscounted published room rate of a hotel is known as the rack rate. This is the standard price that hotels advertise for their rooms, which can serve as a reference point for guests considering booking a stay. The rack rate is important for hotels as it establishes a baseline for pricing strategies, allowing for discounts, promotions, and negotiation with customers.

Understanding the rack rate is essential for hotel management, as it plays a significant role in revenue management. By analyzing the demand and occupancy rates, hotels can adjust their pricing strategies accordingly, offering different rates based on various factors but always having the rack rate as the foundational price.

In contrast, other terms like market price refer to the current competitive rate that might vary from one hotel to another based on market demand and competition. Discount rates represent reduced prices offered to specific customers or during promotional events, while promotional rates are special prices that may be offered for limited times or targeted to specific groups. These concepts are all related to pricing strategies in the hospitality industry but are distinctly different from the straightforward definition of rack rate.