What is the primary advantage of being a member of an affiliated hotel chain?

Being a member of an affiliated hotel chain primarily provides increased marketing support, which is a significant advantage for hotels in a competitive market. This support can include access to a well-established brand identity, national or international marketing campaigns, and promotional materials that help attract customers. By being part of a larger network, hotels can benefit from shared advertising budgets, participation in loyalty programs, and visibility on global distribution systems that drive bookings.

While lower operating costs, higher employee benefits, and reduced competition may appeal to hotel operators, they are not the primary benefits of being affiliated with a hotel chain. Operating costs might not necessarily be lower due to membership fees and other associated expenses. Employee benefits can vary widely regardless of affiliation and are often determined by individual hotel management or regional standards. Competition typically exists regardless of affiliation, as many affiliated hotels still compete with one another as well as with independent hotels. The enhanced marketing capabilities are what truly set affiliated hotels apart in attracting guests and generating revenue.