What is the primary goal of public relations in hotel management?

The primary goal of public relations in hotel management is to build and maintain a positive hotel image. Public relations involves creating and maintaining a favorable relationship between the hotel and its various stakeholders, including guests, the media, the local community, and potential customers. A positive image can enhance the hotel's reputation, increase brand loyalty, attract new guests, and ultimately lead to greater profitability. Effective PR strategies can include addressing customer complaints, engaging in community outreach, promoting hotel achievements, and managing crisis situations — all aimed at fostering a strong and trusting relationship with the public.

While aspects like maximizing guest payment options, improving staff training, or managing room pricing can contribute to a hotel's success, they do not encapsulate the primary intent behind public relations efforts. These other areas are more operational or strategic in nature rather than focused specifically on the hotel’s public perception and brand image management.