What is the term for the selling technique that involves encouraging customers to purchase additional related items?

The correct term for the selling technique that encourages customers to purchase additional related items is cross-selling. This approach is commonly used in various industries, including hotels and lodging, where customers may be prompted to consider complementary products or services that enhance their initial purchase. For example, if a customer books a hotel room, they might be offered additional options like spa services, dining packages, or local attraction tickets, which can enhance their overall experience.

Cross-selling is distinct from up-selling, which focuses on persuading the customer to purchase a more expensive version of the item they are already considering. While both techniques aim to increase sales, cross-selling specifically targets the promotion of related products or services that align with the customer's interests and needs. Understanding this distinction is crucial for effective sales strategies in hospitality and beyond.