Which of the following best defines group rate in the hotel industry?

In the hotel industry, the term "group rate" specifically refers to a discounted rate that is negotiated for a group of people, typically booking multiple rooms for the same event or stay. This arrangement is common for events such as conferences, weddings, or tours where a large number of guests may require accommodation at the same time.

Group rates are advantageous for both the hotel and the guests. For the hotel, it ensures occupancy and revenue during potentially slower periods, while for guests, it provides a more affordable option for room rates, making it easier for groups to travel and stay together.

The other definitions do not capture the essence of a group rate. A rate for individual guests suggests no group discount or negotiation is involved. A rate offered through an online travel agency (OTA) may not necessarily reflect the unique needs or requirements of a group. Lastly, a standard rate applies universally to all guests without the advantages of discounts or special conditions typically associated with group bookings. Thus, the correct definition captures the specific nature and benefits of the group rate arrangement.