Which phrase refers to the primary marketing goal of increasing overnight stays in hotels?

The phrase "Heads in Beds" specifically targets the goal of increasing the number of overnight stays at hotels. This term captures the idea of filling hotel rooms, which is crucial for hotel revenue and overall profitability. When a hotel focuses on bringing guests into their rooms for overnight stays, they are directly pursuing higher occupancy rates, which helps to maximize income from room sales.

While "Attracting Customers" and "Maximizing Occupancy" might sound relevant, they do not encapsulate the specific and tangible aim of encouraging people to stay overnight in hotels. "Heads in Beds" is a catchy slogan that explicitly links to the fundamental goal of lodging establishments: ensuring that rooms are filled with guests. It's an industry-specific phrase that succinctly expresses the essence of hotel marketing efforts directed at nighttime stays.

"Guest Satisfaction" is also an important aspect of hotel management but it focuses more on the quality of the experience rather than the quantity of stays. Satisfaction can help retain customers but is not directly synonymous with the primary marketing goal of boosting overnight stays.